Built on Oʻahu. Put to work anywhere.
NaluAgency is a small, founder-led AI implementation shop. We build phone receptionists, automations, and company knowledge systems for small businesses — real clients, local roots, and AI tuned to how you actually work.
Who we are
Practical AI, built and managed end to end
Nalu means wave in ʻōlelo Hawaiʻi — a quiet nod to the islands through meaning, not decoration. We started with AI phone receptionists that answer around the clock, and the practice has widened into the rest of the practical stuff: automations that handle the follow-up, and company knowledge systems your whole team can ask.
We don't sell decks or pilots that never ship. We build a small number of things well, and we manage them for you end to end — so the technology stops being the thing that gets in the way of the work.
AI phone receptionists, 24/7
Automations & agent teams
Company knowledge systems
Fully managed, you stay in control
Why we started
Founder-led, from the island
Evan Nalu Foster
Founder · Oʻahu, Hawaiʻi
NaluAgency started with a simple frustration: good local businesses lose real money every day to a phone nobody can get to. The crew is on the roof, the stylist's hands are full, the kitchen is slammed — and the call that would have been a booking goes to voicemail or to the competitor down the street.
The technology to fix that finally got good enough to sound natural and actually help a caller. So Evan built it for a real Oʻahu business first, made sure it worked, and turned it into a product other shops could rely on. The receptionist is still the flagship — and the same build-it-until-it-works approach now goes into automations and company knowledge systems too.
We answer the phone like a local would
An answering service that doesn't know the island feels like one. Ours doesn't, because we're from here and we tune every detail to fit.
We answer like a local
Place names, the way people actually talk, the rhythm of an island business — the AI sounds like it's from here because we are. No mainland call center, no generic script.
We know island businesses
Small teams, tight margins, and a phone that never stops at the wrong moment. We've seen how much a missed call really costs an Oʻahu shop, and we build for that reality.
Someone down the road
When you have a question or want to change how a call is handled, you reach a real person who lives where you do — not a ticket queue three time zones away.
Hukilau Salon, our first live client
We didn't launch with a slide deck — we launched with a real Oʻahu salon answering real calls. Hukilau Salon was the first business to put NaluAgency on its phone line, and it's where we proved the product end to end.
The AI books appointments across stylists, handles reschedules and the deposit policy, and answers after-hours — so the team can stay with the client in the chair instead of the phone.
Hukilau Salon
Flagship client · Oʻahu
- Books appointments across multiple stylists in real time
- Handles reschedules and the deposit policy
- Answers after-hours, every night
Made on Oʻahu, for the long run
We're growing carefully, one business at a time, because the point is to be the kind of partner you can actually reach. If that sounds like what you've been looking for, let's talk.
Let's keep your phone answered
We'll map your phone flow, show you exactly what the AI can handle for your trade, and have you live in days — from one local business to another.